AI is changing the way marketing gets done — and the brands that embrace it will lead the pack. In this interactive workshop, we’ll roll up our sleeves and explore how AI is transforming the Braze ecosystem. From real-time campaign recommendations to automated QA and Slack-integrated insights, you’ll get an inside look at how tools like the Stitch Marketing Agent are helping teams move faster, think bigger, and unlock next-level creativity.

You’ll walk away with:

1. A firsthand look at how AI can optimize your current campaign workflow—from build to deploy
2. Interactive exercises using sample campaigns to spot optimization opportunities (with help from AI)
3. A step-by-step framework for evaluating where AI fits in your own lifecycle strategy
4. Templates, prompts, and real-world use cases you can take back to your team and apply immediately
5. The foundation to build an AI roadmap that is tied to business KPIs

Whether you’re just starting your AI journey or looking to level up your sophistication, this workshop will give you the tools and tactics to put AI to work—without losing your marketing magic.