The royal treatment for customer engagement experts.
Get it all at Braze City x City London
Unlock your creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation.
Whether you’re new to Braze or a long-time customer, Braze City x City is your ticket to the latest trends in customer engagement. Learn how to decode digital body language, explore behind-the-scenes campaign strategies from top brands, and experience the cutting-edge technology shaping the next era of marketing.
Our attendees say it best
100%
of attendees enjoyed
the event in 2024
99%
of attendees said their
time onsite was useful
200
attendees pursued
Braze Certification
"There were lots of good speakers and I specifically enjoyed the ones who provided real life examples of trends and case studies that their business has done that have experienced success."
"First time at a City x City and was very impressed. You can sometimes feel like an island trying to explain what CRM and customer engagement is and how important it is within your company, so it was so refreshing to be in a room with people who 'get it'!"
"I enjoyed the breadth of sessions and the quality of talks I was also impressed with the venue and the general ambience"
"There were so many actionable insights learning at this conference."
"The standard of the presentations meant it was really easy to digest the content and imagine how some of what was demonstrated could be applicable to the brands in my company."
“A great event which really did spark a lot of thought and ideas.”
Bill Magnuson
CEO and Cofounder
Braze
Evgeniya Kurmacheva
Team Lead CRM
Taxfix
Jon Hyman
CTO and Cofounder
Braze
Lorenzo Pretti
Director of Marketing
Facile.it
Alice Gividen
Director of Content Strategy
The Business of Fashion
Dr. Marcus Collins
Marketing Professor, Author, and Chief Strategy Advisor
Here are all the people that will be part of the discussion: - Matt Katz (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3070506/group-braindate-with-matt-katz-about-creating-optimizing-and-personalizing-using-brazeaiJoin leaders from Sky Group and The Guardian as they explore how strong data strategy and governance unlock effective AI-driven customer experiences. This panel will cover real-world lessons, emerging practices, and how to responsibly scale technologies like agentic AI.
https://cityxcity.braze.com/london-2025/session/3035018/from-data-to-delight-the-ai-evolution-of-customer-experience-breakfast-learnThe day begins with an overview of what to expect and the latest Customer Engagement Review (CER) insights, highlighting the key trends shaping the industry this year—setting you up for an exciting day ahead.
https://cityxcity.braze.com/london-2025/session/2872697/welcome-and-event-kick-offThe only thing constant is change—technology evolves, customer behaviors shift, and marketing strategies must keep up. In this engaging session, our customers will take a fun look back at how things started and where they are now, sharing key lessons from their journeys.
https://cityxcity.braze.com/london-2025/session/2943349/how-it-started-vs.-how-it's-going-tales-of-customer-engagementYou just heard from our customers about how their journeys have evolved—now, let’s talk about how it’s going at Braze. Jon will share how we’re driving innovation to help brands stay ahead designed to meet today’s biggest engagement challenges.
https://cityxcity.braze.com/london-2025/session/2966250/what's-next-building-braze-for-tomorrowIf building meaningful customer relationships was easy, everyone would do it. This session explores how brands have succeeded by building the right teams, earning customer trust, and creating real value—made possible through the right technology.
https://cityxcity.braze.com/london-2025/session/2970072/engagement-that-worksHere are all the people that will be part of the discussion: - Emily Adams (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3068218/group-braindate-with-emily-adams-about-game-on-how-gamification-drives-real-customer-loyaltyAI is changing the way marketing gets done — and the brands that embrace it will lead the pack. In this interactive workshop, we’ll roll up our sleeves and explore how AI is transforming the Braze ecosystem. From real-time campaign recommendations to automated QA and Slack-integrated insights, you’ll get an inside look at how tools like the Stitch Marketing Agent are helping teams move faster, think bigger, and unlock next-level creativity.
You’ll walk away with:
- A firsthand look at how AI can optimize your current campaign workflow—from build to deploy
- Interactive exercises using sample campaigns to spot optimization opportunities (with help from AI)
- A step-by-step framework for evaluating where AI fits in your own lifecycle strategy
- Templates, prompts, and real-world use cases you can take back to your team and apply immediately
- The foundation to build an AI roadmap that is tied to business KPIs
Whether you’re just starting your AI journey or looking to level up your sophistication, this workshop will give you the tools and tactics to put AI to work—without losing your marketing magic.
https://cityxcity.braze.com/london-2025/session/3035031/supercharge-your-marketing-with-ai-a-hands-on-deep-dive-with-stitch-lunch-learn
Pre-registration is required to attend this session.
https://cityxcity.braze.com/london-2025/session/3047167/[invite-only]-braze-learning-practitioner-bootcampBraze Features: Segmentation, Connected Content, Predictive Audiences, Canvas Flow
As privacy regulations evolve and third-party data declines, retailers must maximise the power of first-party data. In this workshop, we’ll explore how to collect, manage, and activate first-party data within Braze to craft seamless, hyper-personalised customer journeys. Learn how to:
- Use Connected Content to dynamically personalise messages with real-time customer data.
- Leverage the AI Predictive Suite to identify high-value shoppers and at-risk customers.
- Use Canvas Flow to create automated, cross-channel experiences that guide customers from discovery to purchase.
- Implement advanced segmentation based on behaviours, preferences, and purchase history to drive engagement and loyalty.
Here are all the people that will be part of the discussion: - Tom Welfare (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3065574/group-braindate-with-tom-welfare-about-mastering-connections-spark-ideas-and-build-relationshipsHere are all the people that will be part of the discussion: - David Bielik (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3067687/group-braindate-with-david-bielik-about-braze-product-team-in-app-messaging-and-bannersBraze Product Roadmap – A first look at Braze’s latest innovations and upcoming investments, designed to help brands create meaningful and seamless interactions.
https://cityxcity.braze.com/london-2025/session/2970777/what's-next-from-braze-productDiscover how Legal & General launched Braze at speed through a seamless collaboration with CACI and Snowflake. With a strong data foundation and expert support, the team enabled fast deployment, minimal disruption, and a powerful step forward in delivering personalized customer engagement at scale.
https://cityxcity.braze.com/london-2025/session/3035026/achieving-rapid-braze-deployment-with-snowflake-and-caci-legal-general’s-storyAI is transforming personalization, but how do you get it right? Practical examples show how AI-driven engagement can be executed effectively.
https://cityxcity.braze.com/london-2025/session/2971359/ai-the-future-of-personalisation-and-experimentationHere are all the people that will be part of the discussion: - David Bielik (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3068743/group-braindate-with-david-bielik-about-meet-with-product-device-messaging-channelsHere are all the people that will be part of the discussion: - Tamara Alleyne (Host) - Tom Welfare
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3047801/group-braindate-with-tamara-alleyne-about-introverts-unite-let’s-meet-up-and-share-strategies-for-making-connectionsGreat engagement starts with the right data. Learn how brands turn insights into personalized messaging that truly resonates.
https://cityxcity.braze.com/london-2025/session/2971367/from-data-to-decisionsThe best customer experiences strike the right balance between automation and human creativity. See how brands are blending both for maximum impact.
https://cityxcity.braze.com/london-2025/session/2971361/ai-+-humans-co-creating-great-customer-experiencesCustomers want personalisation, but they also value privacy. Leading brands share how they build trust while delivering relevant, data-driven experiences.
https://cityxcity.braze.com/london-2025/session/2971364/the-trust-equation-transparency-and-privacyLatest Innovations in Action – Experience Braze’s newest product capabilities firsthand and learn how to apply them effectively.
https://cityxcity.braze.com/london-2025/session/2971360/getting-hands-on-with-the-latest-braze-innovationsWith millions of customers and fast-moving trends, ASOS needed a smarter, more agile approach to personalisation. In this session, hear how ASOS, Braze, and Simon Data partnered to refine segmentation, automate key lifecycle journeys, and drive stronger engagement across the funnel. You’ll also get a look at how AI is powering the next wave of predictive personalisation to boost long-term customer value.
https://cityxcity.braze.com/london-2025/session/3035030/how-asos-engages-millions-of-shoppers-with-smarter-personalisationHere are all the people that will be part of the discussion: - Colin Campbell (Host) - Tom Welfare - Gary O'Rourke
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3049713/group-braindate-with-colin-campbell-about-building-a-loyalty-program-from-scratch-using-brazeHere are all the people that will be part of the discussion: - Tom Welfare (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3047868/group-braindate-with-tom-welfare-about-mastering-connections-spark-ideas-and-build-relationshipsIt’s easy to talk about what works, but what about what doesn’t? In this closing customer session, hear real stories about common engagement mistakes, missed opportunities, and the lessons learned to help you avoid them in 2025.
https://cityxcity.braze.com/london-2025/session/2971366/mind-the-gap-closing-the-distance-between-brands-and-buyersDiscover onsite activations and experiences to boost your customer engagement game!
Participate or Host a Braindate
At City x City London, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate.
Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people.
Here’s what to do:
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Register for City x City London!
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Log in to post a topic or book a session on the Braindate platform!
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Once City x City London begins, you’ll connect with your braindates on-site in the Braindate Lounge. Our Learning Concierges will be available to assist you in the Lounge!
Need more info? Watch this video to see how it all works!
Visit our Braze Hub
Stop by the Braze Hub station in our Engagement Underground where our Braze product experts can answer any of your burning questions or provide you with a hands-on demo.
Take a walk through Alloys Alley
Step into Alloys Alley to be inspired by what’s possible when we work with our Braze alloys. Visit our technology and services partners for a quick chat or a hands on look at how their solutions maximize customer engagement.
Attend an Eat & Learn
Grab a bite for breakfast or lunch and join our interactive "Eat & Learn" sessions where our partners will be chatting with Braze customers about how they're harnessing AI to elevate customer experiences through cutting-edge tech and service solutions. It’s the perfect blend of knowledge and networking!
Experience London, the Braze way!
We’re leaning into the local vibe and creating an onsite experience that brings the best of London under one roof. The iconic landmarks, the food, the sites, and Braze.
Past attendees:
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Spark 
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Hotel recommendations
Coming from outside London? Stay near Braze City x City London with discounted rates made available from Tobacco Dock.
Interested in more Braze?
On 19 May starting at 1 PM, we’re hosting three Braze Learning Bootcamps: Practitioner (good for everyone), Marketer, and Digital Strategist. Express your interest during registration and–space permitting–we’ll send you an exclusive invitation by 31 March. Stay on after your exam to get certified, and network and socialise with your Braze Learning peers. We’ll also offer the chance to become Braze certified all day 20 May at City x City London.
City x City London is an event that is a stop along our Braze City x City series. At City x City London, you will learn how to unlock creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation. This is a one day event on 20 May with optional additional Braze Learning bootcamps and networking opportunities on 19 May.
There is something for everyone at City x City! We encourage Braze customers, partners and anyone interested in learning more about Braze to attend.
20 May, 2025
Tobacco Dock
Wapping Ln, London E1W 2SF, United Kingdom
Click HERE to register
If you are traveling from outside of London, we encourage you to arrive early the 19th and depart the evening of the 20th or morning of the 21st.
There will not be a virtual component to City x City London.
The City x City London website will be updated on an ongoing basis as speakers and sessions are confirmed.
Absolutely! On 19 May, Braze Learning will host three exclusive Bootcamps starting at 1 PM. After the sessions, you'll have the opportunity to take the exam and earn your certification. Space is extremely limited, so be sure to express your interest during registration—if spots are available, you’ll receive an exclusive invitation.
We’ll also be offering learning sessions and additional certification opportunities on 20 May. Check the agenda for details and don’t miss this chance to level up your expertise!
To inquire about sponsoring this year’s City x City London, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You can email events@braze.com to let us know how we can make the event more comfortable or accessible for you.
Coming from outside London? Stay near Braze City x City London with discounted rates made available from Tobacco Dock
Nope. Feel free to wear what you’re most comfortable in. Please note that Tobacco Dock is an indoor/outdoor venue, so dress appropriately for the weather! We will have a coat check available.
When registering for the event, make sure to select your dietary preferences during the process.