AI is changing the way marketing gets done — and the brands that embrace it will lead the pack. In this interactive workshop, we’ll roll up our sleeves and explore how AI is transforming the Braze ecosystem, while answering the question everyone has in the back of their minds: “is AI coming for my job?”You’ll leave with:

• Hands-on exercises to pinpoint where AI can save time and drive impact
• Templates and campaign prompts you can bring back to your team
• Real-world examples of how top brands are using AI to outperform their competition
• A checklist of actions to become a more effective marketer with AI
• A preview into how tools like the “Stitch Marketing Agent” can help teams move faster, think bigger, and unlock next-level creativity

Whether you're experimenting with AI or scaling it across your team, this session will give you the tools, clarity, and confidence to elevate your marketing with purpose-built AI.