The "Data-Driven Creativity" session represents the most advanced exploration of creativity, leveraging the sophisticated knowledge that participants have gained through their Braze bootcamps. This session dives into the true ethos of the 427 Innovation Lab, showcasing Cannes Award-winning inspirations that exemplify the power of creativity fueled by data. Attendees will learn how to harness data as a driving force in their creative processes, supercharging their campaigns with additional data sources and AI technologies. This session aims to elevate participants' creative strategies, enabling them to innovate and push the boundaries of what’s possible in customer engagement.