Braze Features: Segmentation, Connected Content, Predictive Audiences, Canvas Flow

As privacy regulations evolve and third-party data declines, retailers must maximise the power of first-party data. In this workshop, we’ll explore how to collect, manage, and activate first-party data within Braze to craft seamless, hyper-personalised customer journeys. Learn how to:

• Use Connected Content to dynamically personalise messages with real-time customer data.
• Leverage the AI Predictive Suite to identify high-value shoppers and at-risk customers.
• Use Canvas Flow to create automated, cross-channel experiences that guide customers from discovery to purchase.
• Implement advanced segmentation based on behaviours, preferences, and purchase history to drive engagement and loyalty.