Braindate helps you tap into the expertise of your peers at City x City Sydney! Join one-on-one or small group conversations on topics posted by other attendees in the Braindate Topic Market. Use it to brainstorm, solve challenges, share expertise, and meet new people.

Follow these easy steps to get started:

1. Log-In: After registering for the event, log-in to the Braindate platform via the app or the web link found in your registration confirmation email.
2. Browse and Create Topics: Share your interests and find discussions in the Topic Market to spark meaningful discussions.
3. Meet On-Site: Have your Braindates in the Braindate Lounge, located in the "Botanic Gardens" on Level 2, during City x City Sydney on 13 August!
4. 🎟️ WIN! All attendees who participate in a Braindate will automatically be entered into a raffle to win your choice of a ticket to Forge 2025 and 4 hotel nights, or a pair of Airpod Pros. Please see full Contest Rules here.

Need more info? Watch this video to see how it all works!

Locations:

• Registration - Level 1
• Breakfast - Levels 2, 3 and 4
• The Engagement Pavilion - Level 4

The day begins with an overview of what to expect and the latest Customer Engagement Review (CER) insights, highlighting the key trends shaping the industry this year—setting you up for an exciting day ahead.

The only thing constant is change—technology evolves, customer behaviours shift, and marketing strategies must keep up. In this engaging session, our customers will take a fun look back at how things started and where they are now, sharing key lessons from their journeys.

If building meaningful customer relationships was easy, everyone would do it. This session explores how brands have succeeded by building the right journey, earning customer trust, and creating real value—made possible through the right technology.

As both the customer experience and marketer experience evolve, AI-powered decisioning and large-scale experimentation are unlocking new possibilities. Closing out the morning, Braze and OfferFit share the latest innovations—joined by Foxtel with a real-world view on driving measurable impact.

Braindate helps you tap into the expertise of your peers at City x City Sydney! Join one-on-one or small group conversations on topics posted by other attendees in the Braindate Topic Market. Use it to brainstorm, solve challenges, share expertise, and meet new people.

Follow these easy steps to get started:

1. Log-In: After registering for the event, log-in to the Braindate platform via the app or the web link found in your registration confirmation email.
2. Browse and Create Topics: Share your interests and find discussions in the Topic Market to spark meaningful discussions.
3. Meet On-Site: Have your Braindates in the Braindate Lounge, located in the "Botanic Gardens" on Level 2, during City x City Sydney on 13 August!
4. 🎟️ WIN! All attendees who participate in a Braindate will automatically be entered into a raffle to win your choice of a ticket to Forge 2025 and 4 hotel nights, or a pair of Airpod Pros. Please see full Contest Rules here.

Need more info? Watch this video to see how it all works!

Locations:

• Lunch - Levels 2, 3 and 4
• The Engagement Pavilion - Level 4

Composable technology is reshaping the future of marketing—enabling brands to move faster, stay agile, and deliver more personalised experiences at scale. In this lunch and learn session, Deloitte Digital and Foxtel unpack what it really takes to implement a composable marketing stack in practice.

You’ll hear how Deloitte’s approach to Braze is helping clients accelerate time-to-value and unlock agility, and how Foxtel is using Braze as a cornerstone of their composable strategy. Expect a candid conversation on the strategic and operational realities—from the why behind the shift to composable, to the real-world challenges and wins along the way.

Braze Product Roadmap – A first look at Braze’s latest innovations and upcoming investments, designed to help brands create meaningful and seamless interactions.

TPG Telecom shares their evolving journey to digital excellence, highlighting how combining deep customer insights with strategic AI adoption is helping break down data silos and empower cross-functional teams. Discover how they’re bridging analytics, design, and optimisation to turn insights into faster, smarter actions — improving customer experience and driving conversion growth.

Braze Features: Segmentation, Connected Content, Predictive Audiences, Canvas Flow As privacy regulations evolve and third-party data declines, retailers must maximise the power of first-party data. In this workshop, we’ll explore how to collect, manage, and activate first-party data within Braze to craft seamless, hyper-personalised customer journeys. Learn how to: - Use Connected Content to dynamically personalise messages with real-time customer data. - Leverage the AI Predictive Suite to identify high-value shoppers and at-risk customers. - Use Canvas Flow to create automated, cross-channel experiences that guide customers from discovery to purchase. - Implement advanced segmentation based on behaviours, preferences, and purchase history to drive engagement and loyalty.

Braze Certified Practitioners can use data to craft personalized customer engagements, build cross-channel messaging using Braze segmentation, campaign, and Canvas tools, and assess messaging performance using Braze reporting and analytics features. This 2-hour bootcamp is designed to prepare you for the Braze Practitioner exam by combining theoretical learning with practical application across a variety of Braze core skills and functionalities.

Discover how decoding customers’ digital body language—from clicks and scrolls to time spent and channel choices—can reveal powerful insights into their needs and intent, paving the way for more timely, relevant, and impactful engagement. Then, hear these ideas in practice as Cashrewards shares how they’ve brought these principles to life.

For marketing teams to be successful far into the future, they’ll need to harness the power of AI and machine learning now. We’ll cover where machine learning came from, how it connects to AI, and how recent AI advancements are set to transform marketing. You’ll walk away with a clear understanding of AI Decisioning and how it can help turn complex data into practical results for your team.

Discover how Sharesies is using data to move beyond campaigns—fostering trust, loyalty, and deeper customer connections.

Join Canva and Movable Ink as they reveal how meaningful personalisation came to life through the One Print One Tree campaign. See how Movable Ink’s platform powered real-time, scalable creative tailored to each individual—helping Canva deliver 1:1 messaging aligned with its Step Two mission. This session goes beyond performance metrics to show how personalisation, when done with purpose, can drive lasting impact.

See how REA Group is reimagining campaign delivery by embracing speed, creativity, and bold thinking. A rapid “year in review” campaign sparked a new team philosophy grounded in experimentation, data, and iteration. This session will explore how REA’s hackathon-inspired culture and agile principles are empowering teams to drive bigger impact, faster