Whether you’re new to Braze or a long-time customer, Braze City x City is your pass to the latest trends in customer engagement. Learn how to decode digital body language, explore behind-the-scenes campaign strategies from top brands, and experience the cutting-edge technology shaping the next era of marketing.
Our most recent City x City attendees say it best
99%
of attendees enjoyed
themselves
99%
of attendees said their
time onsite was useful
95%
of attendees got ideas to help solve a customer engagement challenge
"Lots of new things learned and nice to hear that other businesses had similar experiences/struggles to us! Made us realise we're not alone."
"First City x City event. A really engaging and positive experience. Everything was fabulous, from the quality of speakers to the venue, food and execution of the event."
"I really enjoyed being in a room with so many like minded thinkers, there were some really amazing ideas and opinions in the room."
"The range and quality of the content that was being delivered, and the general set up of the venue was very impressive."
"The ability to hear success stories from a variety of companies. Hearing them by themselves would have been interesting, but hearing all of them in a single day really helped illuminate common elements and principles to guide our own ideas."
“I liked being able to meet people from braze team - and other braze users - that I could ask questions about specific use cases.”
Jon Hyman
CTO and Cofounder
Braze
Marc Keegan
Head of Digital, Connected Store & Loyalty
Metcash
Shahid Nizami
VP APAC & GCC
Braze
Kelsey Nelson
VP, Product Marketing
Braze
Shay Hamama
Chief Product & Technology Officer
Luxury Escapes
Suzie Scicluna
Executive Manager, Lifecycle Engagement
REA Group
Braze Certified Practitioner Bootcamp
- Audience: Good for everyone
- Date: Tuesday, 12 August, 2025
- Time: 1:00 PM to 3:00 PM, plan to arrive at 12:30 PM for registration and check-in
- Topics: Customer Engagement with Braze, Dashboard Navigation, Creating Segments, Campaigns, and Canvases, Cross-Channel Messaging, Demonstrating Value and Experimenting for Success
Braze Certified Marketer Bootcamp
- Audience: Customers (access to Braze Dashboard is needed)
- Date: Tuesday, 12 August, 2025
- Time: 1:00 PM to 4:00 PM, plan to arrive at 12:30 PM for registration and check-in
- Topics: Segmentation, Personalization, Campaign Creation, Channels, Customer Journey Orchestration, Reporting & Analytics
Braze Certified Digital Strategist Bootcamp
- Audience: Customers (access to Braze Dashboard is needed)
- Date: Tuesday, 12 August, 2025
- Time: 1:00 PM to 5:00 PM, plan to arrive at 12:30 PM for registration and check-in
- Topics: Braze and Your Tech Stack, Data Planning, User Personas and Journeys, Customer Experiences and Orchestration, Data-Driven Messaging
Discover onsite activations and experiences to boost your customer engagement game!
Participate or Host a Braindate
At City x City Sydney, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate.
Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people.
Visit our Braze Hub
Stop by the Braze Hub station in our Engagement Pavilion where our Braze product experts can answer any of your burning questions or provide you with a hands-on demo.
Take a walk through Alloys Alley
Step into Alloys Alley to be inspired by what’s possible when we work with our Braze alloys. Visit our technology and services partners for a quick chat or a hands on look at how their solutions maximise customer engagement.
Experience Sydney, the Braze way!
We’re leaning into the local vibe and creating an onsite experience that brings the best of Sydney under one roof. The iconic landmarks, the food, the sites, and Braze.
Past attendees:
City x City Sydney is an event that is a stop along our Braze City x City series. At City x City Sydney, you will learn how to unlock creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation. This is a one day event on 13 Aug with optional additional Braze Learning bootcamps and networking opportunities on 12 Aug.
There is something for everyone at City x City! We encourage Braze customers, partners and anyone interested in learning more about Braze to attend.
13 Aug, 2025
ILUMINA
1 Elizabeth St
Sydney NSW 2000, Australia
Click HERE to register
If you are traveling from outside of Sydney, we encourage you to arrive early the 12th and depart the evening of the 13th or morning of the 14th.
There will not be a virtual component to City x City Sydney.
The City x City Sydney website will be updated on an ongoing basis as speakers and sessions are confirmed.
Absolutely! On 12 August, Braze Learning will host three exclusive Bootcamps starting at 1 PM. After the sessions, you'll have the opportunity to take the exam and earn your certification. Space is extremely limited, so be sure to register as soon as possible.
We’ll also be offering learning sessions and additional certification opportunities on 13 August. Check the agenda for details and don’t miss this chance to level up your expertise!
To inquire about sponsoring this year’s City x City Sydney, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You can email events@braze.com to let us know how we can make the event more comfortable or accessible for you.
Nope. Feel free to wear what you’re most comfortable in. We will have a coat check available.
When registering for the event, make sure to select your dietary preferences during the process.