Get it all at Braze City x City Sydney

Unlock your creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation. 

Whether you’re new to Braze or a long-time customer, Braze City x City is your pass to the latest trends in customer engagement. Learn how to decode digital body language, explore behind-the-scenes campaign strategies from top brands, and experience the cutting-edge technology shaping the next era of marketing.

Our most recent City x City attendees say it best

99%

of attendees enjoyed
themselves

99%

of attendees said their
time onsite was useful

95%

of attendees got ideas to help solve a customer engagement challenge

"Lots of new things learned and nice to hear that other businesses had similar experiences/struggles to us! Made us realise we're not alone."

"First City x City event. A really engaging and positive experience. Everything was fabulous, from the quality of speakers to the venue, food and execution of the event."

"I really enjoyed being in a room with so many like minded thinkers, there were some really amazing ideas and opinions in the room."

"The range and quality of the content that was being delivered, and the general set up of the venue was very impressive."

"The ability to hear success stories from a variety of companies. Hearing them by themselves would have been interesting, but hearing all of them in a single day really helped illuminate common elements and principles to guide our own ideas."

“I liked being able to meet people from braze team - and other braze users - that I could ask questions about specific use cases.”

Jon Hyman
CTO and Cofounder
Braze

Marc Keegan
Head of Digital, Connected Store & Loyalty
Metcash

Shahid Nizami
VP APAC & GCC
Braze

Kelsey Nelson
VP, Product Marketing
Braze

Shay Hamama
Chief Product & Technology Officer
Luxury Escapes

Suzie Scicluna
Executive Manager, Lifecycle Engagement
REA Group

George Khachatryan
VP, Head of Offerfit
Offerfit

Sara Wilson
Senior Lifecycle Marketing Manager
REA Group

The Braze Learning team is coming to City x City Sydney, bringing Braze Bootcamps, Braze certification, and hands-on skills development directly to you. Join our expert trainers on 12 Aug for Braze Bootcamps designed to prepare you for your Braze Certification.

Participate or Host a Braindate

At City x City Sydney, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate.

Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people.

Visit our Braze Hub 

Stop by the Braze Hub station in our Engagement Pavilion where our Braze product experts can answer any of your burning questions or provide you with a hands-on demo.

Take a walk through Alloys Alley 

Step into Alloys Alley to be inspired by what’s possible when we work with our Braze alloys. Visit our technology and services partners for a quick chat or a hands on look at how their solutions maximise customer engagement.

Experience Sydney, the Braze way!

We’re leaning into the local vibe and creating an onsite experience that brings the best of Sydney under one roof. The iconic landmarks, the food, the sites, and Braze.