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Session Details

How AI Decisioning is Changing Customer Engagement

For marketing teams to be successful far into the future, they’ll need to harness the power of AI and machine learning now. We’ll cover where machine learning came from, how it connects to AI, and how recent AI advancements are set to transform marketing. You’ll walk away with a clear understanding of AI Decisioning and how it can help turn complex data into practical results for your team.

Wednesday, August 13, 2025 1:45 PM - 2:15 PM Braze Harbour, Breakout 1, Level 3
Speakers
George Khachatryan
VP, Head of OfferFit
OfferFit by Braze
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