Sara Wilson is a highly experienced Lifecycle Engagement leader with over 15 years' working with leading brands including flybuys, Coles, SEEK, Cancer Council Victoria and more recently REA Group to drive engagement and conversion. Sara is passionate about building and optimising consumer first lifecycle programs that deliver results, championing best practice personalisation, and building and coaching high performing teams. In her current role, Sara is responsible for the consumer lifecycle engagement strategy for realestate.com.au and realcommercial.com.au.