The royal treatment for customer engagement experts.
Get it all at Braze City x City London
Unlock your creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation.
Whether you’re new to Braze or a long-time customer, Braze City x City is your ticket to the latest trends in customer engagement. Learn how to decode digital body language, explore behind-the-scenes campaign strategies from top brands, and experience the cutting-edge technology shaping the next era of marketing.
Our attendees say it best
100%
of attendees enjoyed
the event in 2024
99%
of attendees said their
time onsite was useful
200
attendees pursued
Braze Certification
"There were lots of good speakers and I specifically enjoyed the ones who provided real life examples of trends and case studies that their business has done that have experienced success."
"First time at a City x City and was very impressed. You can sometimes feel like an island trying to explain what CRM and customer engagement is and how important it is within your company, so it was so refreshing to be in a room with people who 'get it'!"
"I enjoyed the breadth of sessions and the quality of talks I was also impressed with the venue and the general ambience"
"There were so many actionable insights learning at this conference."
"The standard of the presentations meant it was really easy to digest the content and imagine how some of what was demonstrated could be applicable to the brands in my company."
“A great event which really did spark a lot of thought and ideas.”
Bill Magnuson
CEO and Cofounder
Braze
Sarah Reed
VP, Global Events and Content
Braze
Jon Hyman
CTO and Cofounder
Braze
Jojo Zieff
Senior Product Marketing Manager
Braze
Kelsey Nelson
VP, Product Marketing
Braze
Sahiz Kaur
Senior Product Marketing Manager
Braze
Braze Features: Segmentation, Connected Content, Predictive Audiences, Canvas Flow
As privacy regulations evolve and third-party data declines, retailers must maximise the power of first-party data. In this workshop, we’ll explore how to collect, manage, and activate first-party data within Braze to craft seamless, hyper-personalised customer journeys. Learn how to:
- Use Connected Content to dynamically personalise messages with real-time customer data.
- Leverage the AI Predictive Suite to identify high-value shoppers and at-risk customers.
- Use Canvas Flow to create automated, cross-channel experiences that guide customers from discovery to purchase.
- Implement advanced segmentation based on behaviours, preferences, and purchase history to drive engagement and loyalty.
Session Description:
Are you ready to start your journey with Braze Certification and become a Braze Certified Practitioner? This 2-hour bootcamp session has everything you need to pass your Braze Certified Practitioner exam from the ground up. You can feel confident heading to our Certifications Room after this session!
About the Braze Certified Practitioner Exam:
Braze Certified Practitioners have basic knowledge and command of the Braze dashboard. Candidates should be able to differentiate between the data collection methods supported by Braze, including API, SDK, CSV User Import, and partner integrations. Candidates should also be able to identify key stages of the customer lifecycle.
- 30 Multiple Choice Questions
- 60 Minutes
- 70% Passing Score
Agenda:
- Understand Data Integration
- Learn how data flows into and out of Braze and how this applies to specific use cases.
- Master Audience Segmentation
- Gain proficiency in using Braze's segmentation tools to create audience segments for targeted messaging strategies.
- Implement Cross-Channel Customer Journeys
- Understand the benefits of cross-channel messaging to enhance user engagement with your brand.
- Orchestrate and Evaluate Campaigns and Canvases
- Develop and analyze marketing campaigns that harness user data in Braze to create personalized, real-time messaging.
- Leverage Braze AI and Intelligent Features
- Utilize Braze AI and Intelligent Suite functionality to support personalization and continuous messaging optimization.
- Understanding the Exam Structure:
- Get an overview of the Braze Certified Practitioner Exam, including the format, types of questions, and key topics covered.
- Learn about the exam's objectives and how it assesses your proficiency in using Braze's customer engagement platform.
Who Should Attend:
- Marketing professionals who are preparing to take the Braze Certified Practitioner Exam and want to ensure they are fully prepared.
- Individuals looking to enhance their Braze credentials and demonstrate their entry-level expertise in Braze.
Braze Learning Bootcamps are limited—let us know if you’re interested when you register. Space permitting, we’ll send you an exclusive invite.
Past attendees:
Hotel recommendations
Coming from outside London? Stay near Braze City x City London with discounted rates made available from Tobacco Dock.
Interested in more Braze?
On 19 May starting at 1 PM, we’re hosting three Braze Learning Bootcamps: Practitioner (good for everyone), Marketer, and Digital Strategist. Express your interest during registration and–space permitting–we’ll send you an exclusive invitation by 31 March. Stay on after your exam to get certified, and network and socialise with your Braze Learning peers. We’ll also offer the chance to become Braze certified all day 20 May at City x City London.
City x City London is an event that is a stop along our Braze City x City series. At City x City London, you will learn how to unlock creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation. This is a one day event on 20 May with optional additional Braze Learning bootcamps and networking opportunities on 19 May.
There is something for everyone at City x City! We encourage Braze customers, partners and anyone interested in learning more about Braze to attend.
20 May, 2025
Tobacco Dock
Wapping Ln, London E1W 2SF, United Kingdom
Click HERE to register
If you are traveling from outside of London, we encourage you to arrive early the 19th and depart the evening of the 20th or morning of the 21st.
There will not be a virtual component to City x City London.
The City x City London website will be updated on an ongoing basis as speakers and sessions are confirmed.
Absolutely! On 19 May, Braze Learning will host three exclusive Bootcamps starting at 1 PM. After the sessions, you'll have the opportunity to take the exam and earn your certification. Space is extremely limited, so be sure to express your interest during registration—if spots are available, you’ll receive an exclusive invitation.
We’ll also be offering learning sessions and additional certification opportunities on 20 May. Check the agenda for details and don’t miss this chance to level up your expertise!
To inquire about sponsoring this year’s City x City London, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You can email events@braze.com to let us know how we can make the event more comfortable or accessible for you.
Coming from outside London? Stay near Braze City x City London with discounted rates made available from Tobacco Dock
Nope. Feel free to wear what you’re most comfortable in. Please note that Tobacco Dock is an indoor/outdoor venue, so dress appropriately for the weather! We will have a coat check available.
When registering for the event, make sure to select your dietary preferences during the process.