The royal treatment for customer engagement experts.
Get it all at Braze City x City London
Unlock your creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation.
Whether you’re new to Braze or a long-time customer, Braze City x City is your ticket to the latest trends in customer engagement. Learn how to decode digital body language, explore behind-the-scenes campaign strategies from top brands, and experience the cutting-edge technology shaping the next era of marketing.
Our attendees say it best
100%
of attendees enjoyed
the event in 2024
99%
of attendees said their
time onsite was useful
200
attendees pursued
Braze Certification
"There were lots of good speakers and I specifically enjoyed the ones who provided real life examples of trends and case studies that their business has done that have experienced success."
"First time at a City x City and was very impressed. You can sometimes feel like an island trying to explain what CRM and customer engagement is and how important it is within your company, so it was so refreshing to be in a room with people who 'get it'!"
"I enjoyed the breadth of sessions and the quality of talks I was also impressed with the venue and the general ambience"
"There were so many actionable insights learning at this conference."
"The standard of the presentations meant it was really easy to digest the content and imagine how some of what was demonstrated could be applicable to the brands in my company."
“A great event which really did spark a lot of thought and ideas.”
Bill Magnuson
CEO and Cofounder
Braze
Evgeniya Kurmacheva
Team Lead CRM
Taxfix
Jon Hyman
CTO and Cofounder
Braze
Lorenzo Pretti
Director of Marketing
Facile.it
Alice Gividen
Director of Content Strategy
The Business of Fashion
Dr. Marcus Collins
Marketing Professor, Author, and Chief Strategy Advisor
The best customer experiences strike the right balance between automation and human creativity. See how brands are blending both for maximum impact.
https://cityxcity.braze.com/london-2025/session/2971361/ai-+-humans-co-creating-great-customer-experiencesAI is changing the way marketing gets done — and the brands that embrace it will lead the pack. In this interactive workshop, we’ll roll up our sleeves and explore how AI is transforming the Braze ecosystem, while answering the question everyone has in the back of their minds: “is AI coming for my job?”You’ll leave with:
- Hands-on exercises to pinpoint where AI can save time and drive impact
- Templates and campaign prompts you can bring back to your team
- Real-world examples of how top brands are using AI to outperform their competition
- A checklist of actions to become a more effective marketer with AI
- A preview into how tools like the “Stitch Marketing Agent” can help teams move faster, think bigger, and unlock next-level creativity
Whether you're experimenting with AI or scaling it across your team, this session will give you the tools, clarity, and confidence to elevate your marketing with purpose-built AI.
https://cityxcity.braze.com/london-2025/session/3035031/supercharge-your-marketing-with-ai-a-hands-on-deep-dive-with-stitch-eat-learnThe "Creative Segmentation" session will dive into the art and science of effectively segmenting your audience to create personalized and impactful marketing campaigns. Participants will explore strategies for identifying key audience segments and tailoring creative content to meet their unique needs and preferences. Through engaging discussions and hands-on activities, attendees will learn how to leverage segmentation to enhance campaign relevance, foster deeper connections with customers, and drive engagement.
https://cityxcity.braze.com/london-2025/session/3044256/the-marketer-brazestorm-🚀-creative-segmentationLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3105063/braindate-with-whitney-hudson-and-natalie-gray-about-leveraging-ai-for-personalised-marketing-that-drives-revenueLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3097274/braindate-with-jordan-singer-and-matthew-watts-about-one-on-one-with-braze-product-message-prioritizationLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3105860/braindate-with-gary-hanley-and-gary-o'rourke-about-how-to-measure-the-value-of-your-marketing-effortsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3089525/braindate-with-rob-pellow-and-jordan-singer-about-one-on-one-with-braze-product-message-prioritizationLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3102605/braindate-with-ella-cheney-and-phil-thacker-about-how-to-leverage-custom-in-app-messagingLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3101793/braindate-with-kanchan-lad-and-whitney-hudson-about-leveraging-ai-for-personalised-marketing-that-drives-revenueThe day begins with an overview of what to expect and the latest Customer Engagement Review (CER) insights, highlighting the key trends shaping the industry this year—setting you up for an exciting day ahead.
https://cityxcity.braze.com/london-2025/session/2872697/welcome-and-event-kick-offThe only thing constant is change—technology evolves, customer behaviors shift, and marketing strategies must keep up. In this engaging session, our customers will take a fun look back at how things started and where they are now, sharing key lessons from their journeys.
https://cityxcity.braze.com/london-2025/session/2943349/how-it-started-vs.-how-it's-going-tales-of-customer-engagementYou just heard from our customers about how their journeys have evolved—now, let’s talk about how it’s going at Braze. Jon will share how we’re driving innovation to help brands stay ahead designed to meet today’s biggest engagement challenges.
https://cityxcity.braze.com/london-2025/session/2966250/what's-next-building-braze-for-tomorrowThe best brands don’t just talk—they listen, adapt, and evolve. In this closing customer session, discover how leading teams are identifying gaps in their customer engagement strategies and turning them into opportunities for deeper connection. You’ll hear real stories of innovation, iteration, and growth—designed to help you close the distance between your brand and today’s buyers in 2025 and beyond.
https://cityxcity.braze.com/london-2025/session/2971366/mind-the-gap-closing-the-distance-between-brands-and-buyersHere are all the people that will be part of the discussion: - Jordan Singer (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3089299/group-braindate-with-jordan-singer-about-group-discussion-prioritizing-messages-in-canvas-and-campaignsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3091340/braindate-with-jamie-oldfield-honor-baldry-and-olivia-holgate-about-reserved-for-customer-meetingLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3091720/braindate-with-rob-pellow-and-david-bielik-about-reserved-for-customer-meetingsHere are all the people that will be part of the discussion: - Seyi Agboola (Host) - Nimra jabbar - Beth Hearn - James Perman - David Jacobs - Hannah Weall - Jeff Hernandez - Lorenzo Bianco - David Sealey
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3070663/group-braindate-with-seyi-agboola-about-what-ai-prompts-and-chatgpt-use-cases-have-worked-for-youIn a landscape flooded with new technologies, clean and accurate data remains the true foundation of exceptional customer experience. This fireside chat explores why data hygiene matters more than hype — and how poor data quality can quietly undermine even the most advanced CX strategies. We'll discuss how to future-proof your marketing technology stack, build organizational habits around data stewardship, and create experiences that are personal, trusted, and scalable. Whether you're leading CX or enabling it, this session offers a clear, practical perspective on turning clean data into a long-term competitive advantage.
https://cityxcity.braze.com/london-2025/session/3035018/from-data-to-delight-the-ai-evolution-of-customer-experience-with-nowtv-and-mparticle-eat-learnHere are all the people that will be part of the discussion: - Emily Adams (Host) - Jacques Prothon - Kevin Rosales - Zahra Subjally - Bansri Gleeson-Buddhdev - Salomé Gozalishvili - clotilde freeman - SARE KES
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3068218/group-braindate-with-emily-adams-about-game-on-how-gamification-drives-real-customer-loyaltyLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3091511/braindate-with-phil-thacker-and-natalie-gray-about-how-to-leverage-custom-in-app-messagingHere are all the people that will be part of the discussion: - Ian Abels (Host) - Victoria Delloye - Arman Hamid - Ali Amaouch - Asha Patel - Ella Cheney - Alex Ritchie - Ellena Morgan
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3076237/group-braindate-with-ian-abels-about-meet-braze-product-team-chat-messaging-rcs-sms-line-whatsapp-etc.Here are all the people that will be part of the discussion: - Kammi Hackett-Bunker (Host) - Zara Harper - Michael Price - Tammi Kallenberg - Yuliia Dorofeieva - Rosie Short - Jonathan Miles - Sheyi Opemuyi - Jon Bahar - Amy Cosher
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3075493/group-braindate-with-kammi-hackett-bunker-about-building-better-customer-experiences-with-first-zero-party-dataLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3105867/braindate-with-andrea-winterhoff-and-thomas-fogg-about-convert-more-anonymous-site-visitors-and-grow-first-party-dataLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3105943/braindate-with-makkaida-vischon-ashley-wilkinson-angelina-daskalova-rickie-zayee-rickie-zayee-dominic-bloxam-and-james-work-about-movable-ink-knowledge-shareLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106033/braindate-with-naveen-khapali-and-whitney-hudson-about-leveraging-ai-for-personalised-marketing-that-drives-revenueLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106063/braindate-with-kate-mcmanus-and-zoe-davies-about-spot-the-fade-before-the-drop-how-to-catch-and-win-back-disengaging-customersLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106091/braindate-with-laura-russell-and-marrin-shillingford-about-let’s-discuss-dogsHere are all the people that will be part of the discussion: - Jordan Singer (Host) - Macy Fowkes - Sara Capobelli - Connor Woolley - Lauren Beckford - Rebecca Holman - Savannah Hanson - Matthew Watts
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3095748/group-braindate-with-jordan-singer-about-workshop-with-braze-pm-prioritizing-messages-in-canvas-and-campaignsHere are all the people that will be part of the discussion: - Brendon Kellner (Host) - Mårten Tilosius - Josie Sultan - Thomas Bull - Alexander Fadahunsi - Lea Engelmann - Ik Ejewuke - Richard Hartley
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3077961/group-braindate-with-brendon-kellner-about-how-ai-will-empower-marketers-with-11-personalizationHere are all the people that will be part of the discussion: - Kanchan Lad (Host) - Charmine Karunanithy - Liron Biton - Priya Bagga - Josh Nettleton - Lucjan Kierczak - Cynthia Umurerwa - Sarah Hackett - Nicholas Kennedy
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3101808/group-braindate-with-kanchan-lad-about-leveraging-data-to-uncover-partnerships-or-new-revenue-streamLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106054/braindate-with-anmol-maheshram-and-tayla-vanriel-about-how-to-effectively-leverage-ai-without-sounding-like-a-robotLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3103174/braindate-with-emma-susar-and-jay-oram-about-email-development-from-email-design-systems-to-interactive-emails-or-your-email-rendering-bugsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3094337/braindate-with-matt-katz-jason-davis-and-alex-pilafidis-greer-about-one-on-one-with-product-brazeaiLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106074/braindate-with-eloise-scarborough-gooday-and-whitney-hudson-about-leveraging-ai-for-personalised-marketing-that-drives-revenueLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106056/braindate-with-simone-ciccioni-manuel-mainetti-and-thomas-fogg-about-convert-more-anonymous-site-visitors-and-grow-first-party-dataLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3094143/braindate-with-lea-engelmann-and-zoe-davies-about-right-offer-right-person-right-time-smarter-testing-for-smarter-resultsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074303/braindate-with-emily-adams-and-jeff-hernandez-about-the-ai-edge-smarter-content-timing-and-personalisation-in-brazeLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3092545/braindate-with-jordan-singer-and-alex-ritchie-about-one-on-one-with-braze-product-message-prioritizationLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3102223/braindate-with-chris-west-louise-newton-miriam-cocuzza-nora-giussani-and-thomas-fogg-about-convert-more-anonymous-site-visitors-and-grow-first-party-dataBraze Features: Segmentation, Connected Content, Predictive Audiences, Canvas Flow
As privacy regulations evolve and third-party data declines, retailers must maximise the power of first-party data. In this workshop, we’ll explore how to collect, manage, and activate first-party data within Braze to craft seamless, hyper-personalised customer journeys. Learn how to:
- Use Connected Content to dynamically personalise messages with real-time customer data.
- Leverage the AI Predictive Suite to identify high-value shoppers and at-risk customers.
- Use Canvas Flow to create automated, cross-channel experiences that guide customers from discovery to purchase.
- Implement advanced segmentation based on behaviours, preferences, and purchase history to drive engagement and loyalty.
Here are all the people that will be part of the discussion: - David Bielik (Host) - onyi ekeoku - Victoria Delloye - Chris Stephenson - John Chavez - Lorna Argenal - Ori Indursky - Lior Peleg
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3075549/group-braindate-with-david-bielik-about-meet-braze-product-team-surveys-web-personalization-landing-pagesHere are all the people that will be part of the discussion: - Lorenzo Bianco (Host) - Manon Jones - Pahulmeet Singh - Max Sobell - Renee Anadu - Alessandra Pascazio - Tamara Gordijn - Jacopo Quintavalla - Arman Hamid - Giulio Pirrone
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074267/group-braindate-with-lorenzo-bianco-about-ultra-personalization-best-practicesHere are all the people that will be part of the discussion: - Alex Gorius (Host) - Christina Thummanah - Stuart Coleman - Catherine Marston - Jamie Standen - Karl Dixon - Taylor Walker-Peters - Stuart Clarke - Anna Sadlier - Emma Ball - Naveen Khapali
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106043/group-braindate-with-alex-gorius-about-including-conversational-ai-in-your-user-journeyLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3101790/braindate-with-mark-fulton-laxmi-patel-and-whitney-hudson-about-leveraging-ai-for-personalised-marketing-that-drives-revenueHere are all the people that will be part of the discussion: - Tom Welfare (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3065574/group-braindate-with-tom-welfare-about-mastering-connections-spark-ideas-and-build-relationshipsHere are all the people that will be part of the discussion: - Andrei Dinca (Host) - Charlotte Gazzard - Macy Fowkes - Amber Knowles - Charlotte Adcock - Alexandru Baltat - Helen George - Diksha Chauhan - Natalie Gray - Murat Yilmaz
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3102350/group-braindate-with-andrei-dinca-about-best-practice-for-crm-tech-stack-and-technical-crm-set-upHere are all the people that will be part of the discussion: - David Bielik (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3067687/group-braindate-with-david-bielik-about-braze-product-team-in-app-messaging-and-bannersLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074273/braindate-with-jay-oram-and-andrzej-morawski-about-let’s-discuss-partnershipsDiscover how Legal & General launched Braze at speed through a seamless collaboration with CACI and Snowflake. With a strong data foundation and expert support, the team enabled fast deployment, minimal disruption, and a powerful step forward in delivering personalized customer engagement at scale.
https://cityxcity.braze.com/london-2025/session/3035026/achieving-rapid-braze-deployment-with-snowflake-and-caci-legal-general’s-storyLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3077246/braindate-with-max-louis-and-zoe-davies-about-right-offer-right-person-right-time-smarter-testing-for-smarter-resultsAI is transforming personalization, but how do you get it right? Practical examples show how AI-driven engagement can be executed effectively.
https://cityxcity.braze.com/london-2025/session/2971359/ai-the-future-of-personalisation-and-experimentationLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106055/braindate-with-emily-adams-and-david-moritz-about-game-on-how-gamification-drives-real-customer-loyaltyLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106069/braindate-with-thomas-fogg-and-jo-broomfield-about-convert-more-anonymous-site-visitors-and-grow-first-party-dataLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106353/braindate-with-caitlan-denham-seth-dunford-sara-lodi-and-danny-starr-about-leveraging-user-momentumLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3077291/braindate-with-phil-thacker-and-steve-george-about-how-to-leverage-custom-in-app-messagingBraze Product Roadmap – A first look at Braze’s latest innovations and upcoming investments, designed to help brands create meaningful and seamless interactions.
https://cityxcity.braze.com/london-2025/session/2970777/what's-next-from-braze-productLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106004/braindate-with-whitney-hudson-and-max-sobell-about-leveraging-ai-for-personalised-marketing-that-drives-revenueLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3094862/braindate-with-zoe-davies-and-liz-bradford-about-beyond-points-using-loyalty-to-deepen-engagement-and-drive-long-term-valueHere are all the people that will be part of the discussion: - David Bielik (Host) - Sophie Barras - Jonathan Miles - Victoria Delloye - Emily Crowther - Daya Petrova - Edward Wallis - Steve George
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3076236/group-braindate-with-david-bielik-about-meet-braze-product-team-mobile-and-web-messagingLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106378/braindate-with-irina-sohanpal-and-roselyn-xavier-about-how-to-keep-it-humanHere are all the people that will be part of the discussion: - Ryan Cahill (Host) - Nora Giussani - Josh Hanson - Becky Reynolds - Roya Morley - Seyi Agboola - Ik Ejewuke - Kanchan Lad
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3094324/group-braindate-with-ryan-cahill-about-maximize-your-11-personalization-using-reinforcement-learningHere are all the people that will be part of the discussion: - stephen Butcher (Host) - Natalie Law - Jagraj Sanghera - Emils Rolands Berzins - Alex Ritchie - Laura Gertz - Anna Sadlier - Arman Hamid
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074193/group-braindate-with-stephen-butcher-about-navigating-the-email-ecosystem-understanding-the-role-of-esps-isps-and-spam-filtersHere are all the people that will be part of the discussion: - Tamara Alleyne (Host) - Tom Welfare
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3047801/group-braindate-with-tamara-alleyne-about-introverts-unite-let’s-meet-up-and-share-strategies-for-making-connectionsHere are all the people that will be part of the discussion: - Colleen Kerr (Host) - Tünde Diána Varga - Matthew Pedlingham - Emma Oliver - Jeff Hernandez - Jacopo Quintavalla - Lorenzo Bianco - Diksha Chauhan
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3072548/group-braindate-with-colleen-kerr-about-braze-data-platform-zero-copy-personalizationHere are all the people that will be part of the discussion: - Ákos Vass (Host) - Thomas Brämer - Eloise Scarborough-Gooday - Abhineet Kesarwani - Natalie Gray - Nimra jabbar - Hanna Suomalainen - Pooja Mittal - Nisha Thompson
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074098/group-braindate-with-Ákos-vass-about-personalisation-going-beyond-hi-{first_name}-to-maximise-engagementHere are all the people that will be part of the discussion: - Phil Thacker (Host) - Max Louis - Alessandro Tripi - Winnie Wong - Thomas Bull - Michael Price - Matt Melo - Amy Cosher
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074743/group-braindate-with-phil-thacker-about-designing-data-driven-promotions-at-scaleLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106057/braindate-with-yuliia-dorofeieva-and-thomas-fogg-about-convert-more-anonymous-site-visitors-and-grow-first-party-dataLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3077241/braindate-with-jay-oram-and-emily-adams-about-email-development-from-email-design-systems-to-interactive-emails-or-your-email-rendering-bugsFor marketing teams to be successful far into the future, they’ll need to harness the power of AI and machine learning now. We’ll cover where machine learning came from, how it connects to AI, and how recent AI advancements are set to transform marketing. You’ll walk away with a clear understanding of AI Decisioning and how it can help turn complex data into practical results for your team.
https://cityxcity.braze.com/london-2025/session/3072527/how-ai-decisioning-is-changing-customer-engagementToday’s consumers expect brand messages to be as engaging and interactive as their favorite apps. Enter RCS—an evolution of SMS that offers high engagement with richer, branded messages that power compelling, trusted interactions. In this session, discover why RCS is gaining momentum and how you can use Braze to deliver immersive, conversational experiences that help your brand stand out.
https://cityxcity.braze.com/london-2025/session/2971362/transforming-mobile-messaging-with-rcsThe "Data-Driven Creativity" session represents the most advanced exploration of creativity, leveraging the sophisticated knowledge that participants have gained through their Braze bootcamps. This session dives into the true ethos of the 427 Innovation Lab, showcasing Cannes Award-winning inspirations that exemplify the power of creativity fueled by data. Attendees will learn how to harness data as a driving force in their creative processes, supercharging their campaigns with additional data sources and AI technologies. This session aims to elevate participants' creative strategies, enabling them to innovate and push the boundaries of what’s possible in customer engagement.
https://cityxcity.braze.com/london-2025/session/3044255/the-digital-strategist-brazestorm-🚀-data-driven-creativityGreat engagement starts with the right data. Learn how brands turn insights into personalised messaging that truly resonates.
https://cityxcity.braze.com/london-2025/session/2971367/from-data-to-decisionsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106059/braindate-with-hannah-coomer-and-emily-adams-about-new-to-braze-let’s-talk-migration-onboarding-building-your-lifecycle-roadmapLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074212/braindate-with-charlie-szwed-emma-gleicher-and-zoe-davies-about-beyond-points-using-loyalty-to-deepen-engagement-and-drive-long-term-valueLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3077242/braindate-with-jay-oram-and-manon-jones-about-email-development-from-email-design-systems-to-interactive-emails-or-your-email-rendering-bugsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3102224/braindate-with-thomas-fogg-and-laxmi-patel-about-convert-more-anonymous-site-visitors-and-grow-first-party-dataLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106094/braindate-with-whitney-hudson-and-emils-rolands-berzins-about-leveraging-ai-for-personalised-marketing-that-drives-revenueLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3086468/braindate-with-adam-bruce-and-zoe-davies-about-right-offer-right-person-right-time-smarter-testing-for-smarter-resultsCustomers want personalisation, but they also value privacy. Leading brands share how they build trust while delivering relevant, data-driven experiences.
https://cityxcity.braze.com/london-2025/session/2971364/the-trust-equation-transparency-and-privacyHere are all the people that will be part of the discussion: - Katy Waddell (Host) - James Work - Mark Fulton - Lorenzo Pretti - Marco Massa - Bethan Fryer - Revital Arad - Kammi Hackett-Bunker
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106833/group-braindate-with-katy-waddell-about-transactional-messagingHere are all the people that will be part of the discussion: - Tom Welfare (Host)
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3047868/group-braindate-with-tom-welfare-about-mastering-connections-spark-ideas-and-build-relationshipsHere are all the people that will be part of the discussion: - Kanchan Lad (Host) - Liron Biton - Shubhankar Chaudhary - Lucie Parfitt - Jo Broomfield - Georgia Jefferson - Emily Atkins - Harry Fremantle - Diksha Chauhan
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3101811/group-braindate-with-kanchan-lad-about-influencing-leaders-engaging-teams-practical-tips-to-drive-braze-adoptionHere are all the people that will be part of the discussion: - Alexandra Mocanu (Host) - Emma Gleicher - Charlie Szwed - Qwyd Holtzhausen - faye mingo - Emma Beeks - Alessandro Tripi - Denise Kehoe - Natalie Gray
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3079640/group-braindate-with-alexandra-mocanu-about-loyalty-unleashed-let's-talk-strategies-creative-customer-experiencesHere are all the people that will be part of the discussion: - Colin Campbell (Host) - Magdalena Fallico - Kevin Rosales - Jon Buckley - Josephine stapelbroek - Gary O'Rourke - Lauren Beckford - SARE KES - Zahra Subjally
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3049713/group-braindate-with-colin-campbell-about-building-a-loyalty-program-from-scratch-using-brazeLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106070/braindate-with-jens-standaert-and-jay-oram-about-let’s-discuss-email-developmentLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3091512/braindate-with-eloise-mcquire-and-phil-thacker-about-how-to-leverage-custom-in-app-messagingLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106078/braindate-with-emily-adams-and-kate-mcmanus-about-how-to-experiment-without-the-overwhelmHere are all the people that will be part of the discussion: - El Harrison (Host) - Ulises Tirado Zatarain - Caitlan Denham
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106380/group-braindate-with-el-harrison-about-engagement-marketing-for-editorial-and-entertainment-companiesWith millions of customers and fast-moving trends, ASOS needed a smarter, more agile approach to personalisation. In this session, hear how ASOS, Braze, and Simon Data partnered to refine segmentation, automate key lifecycle journeys, and drive stronger engagement across the funnel. You’ll also get a look at how AI is powering the next wave of predictive personalisation to boost long-term customer value.
https://cityxcity.braze.com/london-2025/session/3035030/how-asos-engages-millions-of-shoppers-with-smarter-personalisationHere are all the people that will be part of the discussion: - David Bielik (Host) - Pooja Mittal - Katelyn Lee - Nora Giussani - Justyna Rys - Shelley Drogt - Sophie Barras - clotilde freeman - Lorenzo Bianco
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3073787/group-braindate-with-david-bielik-about-meet-braze-product-team-surveys-web-personalization-landing-pagesLatest Innovations in Action – Experience Braze’s newest product capabilities firsthand and learn how to apply them effectively.
https://cityxcity.braze.com/london-2025/session/2971360/getting-hands-on-with-the-latest-braze-innovationsHere are all the people that will be part of the discussion: - stephen Butcher (Host) - Ademola Mohammed - Dimka Koleva - Michael Price - John Chavez - Alex Ritchie - Arman Hamid - Emma Susar - Jessica Fonseca - Ella Cheney
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074198/group-braindate-with-stephen-butcher-about-ama-troubleshoot-email-deliverability-issuesThe "Creative Basics" session will introduce participants to the intersection of Creativity and Technology, emphasizing the importance of starting small. Building on the channels and personalization from the Bootcamps, we’ll explore the most common creative campaigns within the Braze platform. Inspired by real-world use cases demonstrating effective campaign strategies, we’ll empower participants to plan and execute their first creative experiment.
https://cityxcity.braze.com/london-2025/session/3044257/the-practitioner-brazestorm-🚀-creative-basicsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3086064/braindate-with-emma-oliver-and-jay-oram-about-email-development-from-email-design-systems-to-interactive-emails-or-your-email-rendering-bugsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3077552/braindate-with-andrzej-morawski-and-zoe-davies-about-let’s-discuss-partnershipsLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3096811/braindate-with-matthew-watts-and-nisha-thompson-about-reportingLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106315/braindate-with-matt-tubb-and-irina-sohanpal-about-how-to-keep-it-humanHere are all the people that will be part of the discussion: - Alex Gorius (Host) - Thomas Brouns - Matteo Zambelli - Maria Laura Spagna - Subham Jaiswal
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106060/group-braindate-with-alex-gorius-about-experienced-with-audience-sync-for-acquisition-let’s-shareLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3106092/braindate-with-zoe-davies-james-toner-tim-jessop-and-victoria-bell-about-spot-the-fade-before-the-drop-how-to-catch-and-win-back-disengaging-customersLocation: Go to the Braindate Lounge and check yourself in. Once you’re checked in, you’ll be shown your meeting point.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3105961/braindate-with-yuliia-dorofeieva-and-jay-oram-about-email-development-from-email-design-systems-to-interactive-emails-or-your-email-rendering-bugsHere are all the people that will be part of the discussion: - Colleen Kerr (Host) - Dan McPherson - Cecile Costerus - Berndt Lindner - Mukund Jyotishi - Neil Hughes - Sheyi Opemuyi - onyi ekeoku
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3074762/group-braindate-with-colleen-kerr-about-braze-data-platform-b2b-data-in-brazeHere are all the people that will be part of the discussion: - Ian Abels (Host) - Natalie Gray - Michael Price - Zoe Zermeño - Paul Campbell - Edward Wallis - Eloise McQuire - Alex Ritchie
Location: Check yourself in, 10 minutes in advance, to find your table at the Braindate Lounge.
Let the group know if you’re running late or can’t make it through the Braindate platform.
Details: go to the Braindate platform
https://cityxcity.braze.com/london-2025/session/3076238/group-braindate-with-ian-abels-about-explore-conversational-messagingDiscover onsite activations and experiences to boost your customer engagement game!
Participate or Host a Braindate
At City x City London, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate.
Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people.
Here’s what to do:
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Register for City x City London!
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Log in to post a topic or book a session on the Braindate platform!
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Once City x City London begins, you’ll connect with your braindates on-site in the Braindate Lounge. Our Learning Concierges will be available to assist you in the Lounge!
Need more info? Watch this video to see how it all works!
Braindate is also accessible via the app, so make sure you have the event app downloaded to make the most of your onsite experience!
Visit our Braze Hub
Stop by the Braze Hub station in our Engagement Underground where our Braze product experts can answer any of your burning questions or provide you with a hands-on demo.
Take a walk through Alloys Alley
Step into Alloys Alley to be inspired by what’s possible when we work with our Braze alloys. Visit our technology and services partners for a quick chat or a hands on look at how their solutions maximise customer engagement.
Attend an Eat & Learn
Grab a bite for breakfast or lunch and join our interactive "Eat & Learn" sessions where our partners will be chatting with Braze customers about how they're harnessing AI to elevate customer experiences through cutting-edge tech and service solutions. It’s the perfect blend of knowledge and networking!
Experience London, the Braze way!
We’re leaning into the local vibe and creating an onsite experience that brings the best of London under one roof. The iconic landmarks, the food, the sites, and Braze.
Past attendees:
Engage 
Engage 
Engage 
Engage 
Inspire 
Inspire 
Inspire 
Inspire 
Inspire 
Inspire 
Inspire 
Inspire 
Spark 
Spark 
Spark 
Hotel recommendations
Coming from outside London? Stay near Braze City x City London with discounted rates made available from Tobacco Dock.
Interested in more Braze?
On 19 May starting at 1 PM, we’re hosting three Braze Learning Bootcamps: Practitioner (good for everyone), Marketer, and Digital Strategist. Express your interest during registration and–space permitting–we’ll send you an exclusive invitation by 31 March. Stay on after your exam to get certified, and network and socialise with your Braze Learning peers. We’ll also offer the chance to become Braze certified all day 20 May at City x City London.
City x City London is an event that is a stop along our Braze City x City series. At City x City London, you will learn how to unlock creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation. This is a one day event on 20 May with optional additional Braze Learning bootcamps and networking opportunities on 19 May.
There is something for everyone at City x City! We encourage Braze customers, partners and anyone interested in learning more about Braze to attend.
20 May, 2025
Tobacco Dock
Wapping Ln, London E1W 2SF, United Kingdom
Click HERE to register
If you are traveling from outside of London, we encourage you to arrive early the 19th and depart the evening of the 20th or morning of the 21st.
There will not be a virtual component to City x City London.
The City x City London website will be updated on an ongoing basis as speakers and sessions are confirmed.
Absolutely! On 19 May, Braze Learning will host three exclusive Bootcamps starting at 1 PM. After the sessions, you'll have the opportunity to take the exam and earn your certification. Space is extremely limited, so be sure to express your interest during registration—if spots are available, you’ll receive an exclusive invitation.
We’ll also be offering learning sessions and additional certification opportunities on 20 May. Check the agenda for details and don’t miss this chance to level up your expertise!
To inquire about sponsoring this year’s City x City London, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You can email events@braze.com to let us know how we can make the event more comfortable or accessible for you.
Coming from outside London? Stay near Braze City x City London with discounted rates made available from Tobacco Dock
Nope. Feel free to wear what you’re most comfortable in. Please note that Tobacco Dock is an indoor/outdoor venue, so dress appropriately for the weather! We will have a coat check available.
When registering for the event, make sure to select your dietary preferences during the process.