As BoF's Director of Content Strategy, Alice Gividen oversees BoF's delivery of business intelligence to its professional community, leading insight briefings for the executive teams of the world's largest fashion, luxury and beauty brands. Drawing on a decade of industry expertise, she leads and executes high-impact content partnerships with her team, spanning luxury, fashion, beauty, technology, and sport. Before joining BoF, she worked as an Editor and forecaster at global trend forecasting agency WGSN. Her insights have been featured by leading platforms such as Vogue, the BBC, and Refinery29 and McKinsey, among others.